Detailed analytics for Instagram including content performance, engagement rates, and optimal posting times for December 2025
Shows engagement distribution by content type (Image, Video, Text, Link). Segment size reflects relative effectiveness on the platform.
Formula: (Relative activity for an average post of that format) / (Sum of relative activity across all formats) × 100%
Classification: posts are grouped by primary media. Videos include Reels/Shorts and regular feed videos; Text is based on presence of text; Links include external links or page mentions.
Use: quickly identify preferred formats, optimize content mix, and reveal general platform patterns.
Displays how text length affects engagement. Categories: Short (0–160 chars), Medium (160–1000), Long (1000+).
Formula: (Relative activity for an average post of that length) / (Sum of relative activity across all lengths) × 100%
Character counting: includes all visible caption text, including hashtags, mentions, and links. Emojis count as one character.
Knowing effective lengths helps improve engagement and reach. On Instagram, medium captions work well; on Twitter, shorter posts perform better.
Average engagement by weekday across the network. Likes, comments and shares are counted for posts published on each weekday.
Formula: (Average activity of posts on this weekday) / (Sum of average activity across all weekdays) × 100%
Use: helps reveal audience activity patterns by weekday.
Average engagement by hour of day (0:00–23:00) for posts published at that time.
Formula: (Average activity of posts published in hour X) / (Sum of average activity across all hours) × 100%
Use: helps identify audience activity patterns by time of day.
Distribution of text lengths by weekday: which lengths users prefer on different days.
Formula: (Relative activity for an average post of that length) / (Sum of relative activity across all lengths) × 100%
Use: reveals audience behavior nuances, e.g., some days favor long reads, others short notes.
Distribution of text lengths by hour: when short vs. long captions work better.
Formula: (Relative activity for an average post of that length) / (Sum of relative activity across all lengths) × 100%
Use: helps spot time-of-day preferences depending on caption length.
Average ER by page size: table shows engagement rate by follower range for this network.
Formula ER post: ER post = (Σ interactions per post / followers) × 100%
Formula ER day: ER day = (Σ daily interactions / followers) × 100%
Also includes average posts per day by size segment to compare your activity with network averages.
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